|
Custom Staff Training/Client Portfolio | Marketing | Tips, Articles, Resources | "Design With Reason" Blog | Bio/Contact   WHY REDESIGN? Why indeed? For years, newspapers have redesigned when editors felt their look had gotten stale, or more recently, to meet the aesthetic demands of new presses or narrowed web widths. Now, equally pressing factors are causing publishers to rethink, reimagine and reinvigorate (words I prefer over redesign) their publications. Is the paper as easy to use as possible? Does the paper provide substance and depth for a core readership that is readily apparent and accessible, while equally serving the time-starved reader? And is it moving beyond being a print-focused monopoly to become a jumping-off platform for a host of media? Design and redesign (or rethinking, if you will) can begin to answer these questions. Some newspapers will only change fonts when redesigning (I'm not so interested in those kinds of projects); others will truly make the effort to really "rethink" the way things are done from front to back, from the newsroom to the ad department to online, and to ask, "what's best for the reader?" or "what do we need to do for today's news and advertising consumers?" For answers to questions you may have about what's involved, link here to six important questions about the redesign process, (updated March 2009) including the need for someone who understands the commercial side of your business, and tips on what to look for when seeking outside help. Also feel free to email me at any time. | ||||
| REDESIGN
PROJECTS: Following is a sampling of redesign projects I have worked on, most of which I have directed and/or served as lead designer. The links below provide instant access to high-res PDFs. Questions about any of the projects? Want to see more or obtain references? please inquire. Updated March 2009. The Standard (Nairobi, Kenya). Daily tabloid circulating through east Africa, relaunched July 2008. See online portfolio of post-launch pages. See blog entry. Dubai Traveler (Dubai, UAE). Inquire about specifics. Vero Beach 32963. Startup newspaper, Vero Beach, Fla., launched May 2008. See this blog entry about a reassuring wave of startup newspapers. Crain's Manchester (U.K.) Business. Startup weekly, part of the Crain Communications empire; launched December 2007. Download 6-page PDF of sample pages from prototype issue. Negocios Now. Startup publication, Spanish monthly newspaper, Chicago. Launched August 2008. Business Insurance Europe Emirates Evening Post (Dubai, United Arab Emirates) See online portfolio of post-launch pages. Download The Post's Page 2 (super index). Also visit a slide show case study here. Crain's Chicago Business See online portfolio of post-launch pages. Additional cover 1 (PDF) Additional cover 2 (PDF) The Harvard Crimson See online portfolio of post-launch pages. San Francisco Examiner See online portfolio of post-launch pages. (For an 8-page PDF of the Examiner redesign case study from DESIGN magazine, click here. For a photo gallery of live page designs after the redesign, click here.) The Orlando Sentinel Advertising Age , 2005 See online portfolio of post-launch pages. Additional cover (PDF). Business Insurance Portland Press Herald and Maine Sunday Telegram Additional cover. The Dallas Morning News Additional page: Election 2006, Democratic victory. Nowy Dziennik (Polish Daily News, New York City) Philadelphia Weekly * East Bay Newspapers, Bristol, Rhode Island Our Sunday Visitor - U.S. national Catholic weekly The Wall Street Journal (Personal Journal section) * Gulf News (Dubai, United Arab Emirates) * Hindustan Times (New Delhi) * Grand Rapids Press * Walla Walla Union-Bulletin Lincoln Journal-Star Boston Herald Syracuse (N.Y.) Post-Standard * Sarasota/Siesta Key (Fla.) Pelican Press Bainbridge Island Review, Port Orchard Independent, and other papers of Sound Publishing Group Puget Sound Navy News Morning Journal, Lisbon, Ohio. St. Petersburg Times, various sections: TV book, features sections, Tampa edition Metro section, special projects. [ * assisted as part of a larger consulting team] |
 |
 The links at left will call up high-res PDFs of redesigned publications such as Business Insurance Europe. I created the initial design, supervised creation of a premier/ preview issue in June 2006, and formal launch is in September. I will visit London for two weeks prior to launch to conduct staff training. |
 Emirates Evening Post debuted in January 2006, a dramatically redesigned and reinvented tabloid in Dubai. Visit this link to see a slide show case study of the Post redesign. Follow the links at left column of this page to download high-res PDFs of this and other client publications. |
|
|
Updated: March 2009. Email me here.
| ||||