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PUBLICATION REDESIGN FOR 2013: WHO'S MOVING FORWARD, AND HOW?
It's a question I get regularly: "Who's still redesigning?" Despite the increasing importance of digital, print ad sales account for as much as 92% of all newspaper revenue, according this Pew report, and smart publishers are doing what they can to protect that. In addition, I'm increasingly working with magazines, trade publications, startup publications, and other specialty products whose editors and publishers still have great confidence in the power of print. For a glimpse at how I think about redesigns and how consultants work, visit this updated link for six common questions about the editorial redesign process. You might also like to read an independent, inside view from one of my clients about what it's like to work with a design consultant. Further questions? Feel free to email me at anytime. My approach to design solutions, and to project management, is customized to the needs of each client. To browse hundreds of samples that show the breadth of my work, visit my newspaper design portfolio.
Following is a sampling of redesign projects in progress or completed, which I have directed, served as lead designer, and/or served as organizational change consultant. The links below provide instant access to blog case studies, Flickr galleries of page designs, case studies on the blog, or high-res PDFs. Questions about any of the projects? Want to see more or obtain references? please inquire. For exhaustive galleries of sample images from my clients, visit this portfolio site. Updated February 2013.
Chicago Sun-Times Media Group. (December 2012, January 2013). Advised on creation of weekly business magazine, Grid, launched Feb. 3, 2013.
University of Chicago Booth School of Business. Currently advising on the redesign and production of Capital Ideas, the quarterly magazine of faculty research and ideas.
Cincinnati Enquirer. (December 2011, January 2012 and ongoing) Design consult as well as strategic input on organizational change, leadership and editorial strategy for the paper's conversion to "super compact/ three around" format, set for spring 2013. Related blog post from inside the newsroom, "How to approach change in newspaper format strategically."
Arkansas Business. Complete redesign of weekly business title, launched August 2011. Related blog post with visual samples.
Chicago Reader. Complete redesign of the nation's premier alternative weekly, launched April 2011. For details on the redesign's successful impact on advertising, six months after the relaunch, and links to visual samples, visit this blog post and see additional links below.
Media General Metro Newspapers. I directed the creation of a consolidated design and editing strategy for Tampa Tribune (launched Oct. 7, 2010) and Richmond Times-Dispatch and Winston-Salem Journal (launched Dec. 7, 2010).
Case study: Tampa Tribune redesign.
Gallery of Tampa Tribune sample page designs, post-redesign.
Gallery of Richmond and Winston-Salem page designs.
Media General Community Newspapers. I directed the creation of a shared design for two dozen smaller daily and weekly community newspapers, produced from two editing/ design centers in Lynchburg, VA and Hickory, NC. Rollout began Dec. 7, 2010 and phased into spring 2011. Gallery of the community newspaper pages. Related case study and testimonial.
Creating Loafing alternative weeklies. Consulting on the redesign/ rebranding/rethinking of urban weekly newspapers including Creative Loafing/Atlanta and Chicago Reader. See case study with numerous links to the Creative Loafing/Atlanta project.
Catholic Health World. Complete relaunch of controlled circulation newspaper for the Catholic Health Association and constituents. Launched September 2010. Review case study and see live designs. The editor weighs in: "On working with a consultant."
Santa Fe New Mexican. Advisor to in-house redesign (launched September 2010); consultant on organizational change.
The Standard (Nairobi, Kenya). Daily tabloid circulating through East Africa, first total revamp in years. See online portfolio of post-launch pages. See blog entry.
Dubai Traveler (Dubai, UAE). Prototype for newspaper for Dubai Duty Free.
Vero Beach 32963. Startup newspaper, Vero Beach, Fla.
See this blog entry about a reassuring wave of startup newspapers.
Crain's Manchester (U.K.) Business. Startup weekly, part of the Crain Communications empire. Download 6-page PDF of sample pages from prototype issue.
Negocios Now. Startup publication, Spanish monthly business newspaper, Chicago.
Business Insurance Europe
London-based offshoot of longstanding Crain's title, Business Insurance.
Emirates Evening Post (Dubai, United Arab Emirates)
Conversion from broadsheet to tabloid and complete revamp of content, mission and brand. See online portfolio of post-launch pages. Download The Post's Page 2 (super index). Also visit a slide show case study here.
Crain's Chicago Business, complete redesign, 2005.
See online portfolio of post-launch pages.
Additional cover 1 (PDF)
Additional cover 2 (PDF)
The Harvard Crimson, complete redesign and first conversion to full color
See online portfolio of post-launch pages.
San Francisco Examiner
Conversion from broadsheet to tabloid and complete revamp of content, brand and mission. See online portfolio of post-launch pages. (For an 8-page PDF of the Examiner redesign case study from DESIGN magazine, click here. For a photo gallery of live page designs after the redesign, click here.)
The Orlando Sentinel. I directed its first comprehensive redesign in years (2000).
Advertising Age, redesign in 2005, with consult on two design updates, 2007 and 2009
See online portfolio of post-launch pages.
Blog entry on Ad Age's innovative reinvention of the Table of Contents.
Additional cover (PDF).
Business Insurance. Specialty publication from Crain's.
Portland Press Herald and Maine Sunday Telegram
The DallasMorning News, directed first comprehensive redesign in years. Learn about the redesign from the paper's website.
Additional page: Election 2006, Democratic victory.
Nowy Dziennik (Polish Daily News, New York City)
Philadelphia Weekly *
East Bay Newspapers, Bristol, Rhode Island
Our Sunday Visitor - U.S. national Catholic weekly
The Wall Street Journal (assisted with prototyping Personal Journal section) *
Click here for PDF, "The Importance of Design Style at The Wall Street Journal." A behind-the-scenes look of the paper's comprehensive design guide, the production of which I supervised.
Gulf News (Dubai, United ArabEmirates) *
Hindustan Times (New Delhi) *
Grand Rapids Press *
Walla Walla Union-Bulletin
Boston Herald, directed the tabloid newspaper's first comprehensive redesign and conversion to color.
Syracuse (N.Y.) Post-Standard *
Sarasota/Siesta Key (Fla.) Pelican Press
Bainbridge Island Review, Port Orchard Independent, and five other newspapers of Sound Publishing Group
Puget Sound Navy News
Morning Journal, Lisbon, Ohio.
St. Petersburg Times, various sections: TV book, features sections,Tampa edition Metro section, special projects.
[ * assisted these specified projects as part of a larger consulting team]
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The links at left will take you to Flickr albums with hundreds of post-redesign pages, or call up high-res PDFs of redesigned publications such as Business Insurance Europe. It is one of more than a half dozen Crain's business titles I have redesigned, including Advertising Age and its sister magazine, Point, below.
"Ron worked with me on two redesigns for Advertising Age. Perhaps most important he showed a real understanding of the day-to-day editorial process and limitations - something I've found to be the biggest weakness of most other editorial designers. His designs are not only aesthetically pleasing, but actually help build a better publication that gives more (and more useful) information to the audience - in other words, he can actually help you improve your journalism not just the look and navigability of your product. He's also easy to work with, punctual, creative and an interesting guy to spend time with. I'd highly recommend him to anyone." [Jonah Bloom, former editor, Advertising Age, current CEO and Editor-in-Chief at Breaking Media, NYC]
Emirates Evening Post, a dramatically redesigned and reinvented tabloid in Dubai. Visit this link to see a slide show case study of the Post redesign. Follow the links at left column of this page to download high-res PDFs of this and other client publications.
Updated: February 2013.
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