Design With Reason: The "Listen With Reason" Column 06.28.01
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Why a column like this? Because too many web sites seem devoid of personality. Because the world of newspaper design can always use a little more dialogue. And because, hey, it's my web site. So I thought, why not create the first regular online column about newspaper design, on the first web site devoted to newspaper design? Why "Listen With Reason?" Because "Listen to ..." sounded a little too preachy.



Back to home page:
www.ronreason.com
(more tips on newspaper design, graphics and editing).


Before the distractions of summer completely take over, thought I'd freshen up this space with a few new thoughts. Don't worry, it's nothing too deep ...

* * *
Things You Do on Planes When the Laptop Battery Runs Down

In recent years I've been
struck by the anti-italics bias that runs rampant in virtually all levels of journalism ranks, at least in America. Often prototypes are presented for a redesign that includes even the slightest hint of italics (God forbid a headline), and they are greeted with shudders of despair and horror. "We love it, except for the italics. Get rid of them." Why is this, I wonder, especially when America's grand dame of journalism integrity, The New York Times, is rife with itals? ("Integrity" is a word I toss around often in describing the elusive goals of a redesign - but throw in a little italics, and CEOs, editors, reporters and even designers think you are dragging them into tabloid hell or something.)
To further my musings on this issue, I decided to literally count the number of italics headlines in a recent issue of The New York Times. (I do crazy things on planes when the laptop battery dies. Oh, the stares from people nearby!) The Times' national edition of April 12, 2001, breaks down as follows:
  • Italic headlines: 71
  • Total headlines: 121

  • That shows in this one edition, itals won out over roman, capturing 59% of the tally! And I'm not even counting things like quote-outs (italics!) or the datelines in the revered front page nameplate and folios (italics!) or jumplines (italics!). Just major headlines on all sections. This was an interesting exercise that revealed the following:
  • all headlines in the World Business section were italics (4 of 4);

  • NO headlines in the Circuits section were italics (0 of 14);

  • Living Arts and Sports pages presented almost half of their heads in italics (perhaps equally placating the ital/roman camps in those departments?) while Business Day showed a clear italics bent (18 of 24 headlines in italics!).
  • Did the Times' American readership have a collective freakout on this day that I was not alerted to? Did they all suffer eye strain from their vision veering toward the right? One has to wonder! All of this begs the question: If a smattering of itals is good enough for The New York Times (and do we even have to mention The Wall Street Journal?), why doesn't it seem to play anywhere else in America?
    These Businesses Should Merge
    Just noticed this in the local alternative weekly, the Chicago Reader: right next to an ad urging me to "Master Your Anxiety and Panic! (at the Family Institute of Northwestern University)" is one for "Macintosh Mechanix (On-site Mac Systems Installation and Repair Professionals)." Gotta love that.
    Craziest Career Choice of 2001?
    It's shocking but true, I'm entering my 20th year of visual journalism. That is, if you count the editing and layout work that I did in college, which, hey, at 40-odd hours a week, should count toward some kind of retirement scorekeeping, don't you think? Anyway, in honor of this milestone, I've been wondering: in this day and age, why would high school or college students be drawn to careers in newspapers (whether in design roles or not)? It's a time of anxiety, staff cutbacks, and at least short-term doubts about prosperity? I'll be asking this question of the 17 students in Poynter's College Visual Journalism Fellowship when I visit them next week. But anyone else out there who has thoughts, feel free to email them to me for use in a future column.


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    News Design Poll
    July topic: How do you feel about italics?

    They only belong in The New York Times and Wall Street Journal.
    I don't see what the big deal is or why editors get so freaked out by them.


    Results

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    Full index of past "Listen With Reason" columns

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    Web posted: June 28, 2001.
    design@ronreason.com