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Why a column like this? Because too many web sites seem
devoid of personality. Because the world of newspaper design can
always use a little more dialogue. And because, hey, it's my web
site. So I thought, why not create the first regular online column
about newspaper design, on the first web site devoted to newspaper
design? The goal is to discuss current issues fairly regularly; feedback and ideas for future
topics are encouraged.
Why "Listen With Reason?" Because "Listen to
..." sounded a little too preachy.
Return to index of Listen With
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The holiday season
is a time for miracles, so last month I thought, why not ask
newspaper designers what's on their wish list?
One faithful surfer (from a decent-sized newspaper) writes: "How
about a chair that isn't broken ... A place to put clips ... A
constant workplace temperature ... A Mac from at least the previous
decade ... ?"
A short but sweet e-mail. Wouldn't it be great to think this is ALL
this designer needs for a happier workplace - that his editors fill
out their budgets completely and on time? That they are enlightened
about the value of visuals? That they willingly trim the overset
three inches of text on a jump to prevent a photo from being shrunk
from 3 columns to 2?
Setting aside the warm and fuzzy holiday feeling that lingers here
at Newspaper Design headquarters, I'll take a moment to address the
larger issue of workplace irritations. After all, the season is a
time for taking stock of one's situation, counting blessings,
sometimes forgetting old acquaintances, etc.
One newsroom I know of easily tops the irritations listed by our
Christmas wisher. The Xerox machine NEVER worked. The carpeting was
abysmal if not unhealthful. Staffing in most areas seemed critically
below the minimum needed to put out a product with pride. And thanks
to many staffers who loved to wallow in all this doom and despair,
morale was (maybe still is) famous for being "in the toilet."
So what to you do when you're trying to do good design and your
bosses don't seem to care about your work environment? Here's my
five step plan for dealing with such newsroom irritations, putting
things in perspective, and finally, exhaling and moving on with your
life. List all the newsroom irritations that
affect you most, ranking them from "worst" to "tolerable."
Take the worst five and ask about each: What's so bad about
this? Can anything be done about it? Does the right person know this
is a problem? And why, exactly, should they care? Send a
diplomatic note to the person highest up who you think realistically
should care (don't be bitchy). Perhaps you want to wait until your
annual review (if you have the benefit of one) and state your case
then. Especially if you've done good work all year, the bigs might
be more inclined to give you your own wastebasket or whatever.
Some things may not be easily fixed. For example, fluctuating
temps may suggest a building-wide flaw in the heating system that
could cost $50,000 to fix. But maybe you could be reimbursed $35 for
a space heater from Target, just for your area? Why not ask?
Think hard about providing your own solutions. To complain: "I
have no place to store my clips" isn't as constructive as asking
"Isn't there a drawer or cabinet somewhere we can use for
tearsheets?" You never know where space might be found.
Sometimes, you need to ask repeatedly. I once wrote memos and
begged and whined for more than a year until a position was created
that was both suited to my interests at the time and filled a major
gap in the news operation. I think things worked out just because I
just kept hammering at the issue.
 * * *
Thought for the new year: I hope my letter writer and all
faithful readers take a minute to not only take stock of the
annoyances, and brainstorm solutions, but also account for the
virtues of doing what we do. Remember, this gig beats flipping
burgers at Big Boy, right?
Proceed
to next column: When designers and bosses disagree on how to enter contests
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