Design With Reason: The "Listen With Reason" Column 12.14.00
Contact | About Redesigns | Skills Training & Leadership Consulting | Tips, Articles, Resources | Calendar | Home

Full index of past "Listen With Reason" columns




Browse the full index of recent Listen With Reason columns, including: Should newspapers be fun? ... The curse of special effects ... How readers reacted to recent redesigns ... Do design contests matter?



Why a column like this? Because too many web sites seem devoid of personality. Because the world of newspaper design can always use a little more dialogue. And because, hey, it's my web site. So I thought, why not create the first regular online column about newspaper design, on the first web site devoted to newspaper design? The goal is to discuss current issues fairly regularly; feedback and ideas for future topics are encouraged.

Why "Listen With Reason?" Because "Listen to ..." sounded a little too preachy.


Return to index of Listen With Reason columns.

Back to home page:
www.ronreason.com
(more tips on newspaper design, graphics and editing).


The holiday season is a time for miracles, so last month I thought, why not ask newspaper designers what's on their wish list?
One faithful surfer (from a decent-sized newspaper) writes: "How about a chair that isn't broken ... A place to put clips ... A constant workplace temperature ... A Mac from at least the previous decade ... ?"
A short but sweet e-mail. Wouldn't it be great to think this is ALL this designer needs for a happier workplace - that his editors fill out their budgets completely and on time? That they are enlightened about the value of visuals? That they willingly trim the overset three inches of text on a jump to prevent a photo from being shrunk from 3 columns to 2?
Setting aside the warm and fuzzy holiday feeling that lingers here at Newspaper Design headquarters, I'll take a moment to address the larger issue of workplace irritations. After all, the season is a time for taking stock of one's situation, counting blessings, sometimes forgetting old acquaintances, etc.
One newsroom I know of easily tops the irritations listed by our Christmas wisher. The Xerox machine NEVER worked. The carpeting was abysmal if not unhealthful. Staffing in most areas seemed critically below the minimum needed to put out a product with pride. And thanks to many staffers who loved to wallow in all this doom and despair, morale was (maybe still is) famous for being "in the toilet."
So what to you do when you're trying to do good design and your bosses don't seem to care about your work environment? Here's my five step plan for dealing with such newsroom irritations, putting things in perspective, and finally, exhaling and moving on with your life.
  • List all the newsroom irritations that affect you most, ranking them from "worst" to "tolerable."
  • Take the worst five and ask about each: What's so bad about this? Can anything be done about it? Does the right person know this is a problem? And why, exactly, should they care?
  • Send a diplomatic note to the person highest up who you think realistically should care (don't be bitchy). Perhaps you want to wait until your annual review (if you have the benefit of one) and state your case then. Especially if you've done good work all year, the bigs might be more inclined to give you your own wastebasket or whatever.
  • Some things may not be easily fixed. For example, fluctuating temps may suggest a building-wide flaw in the heating system that could cost $50,000 to fix. But maybe you could be reimbursed $35 for a space heater from Target, just for your area? Why not ask?
  • Think hard about providing your own solutions. To complain: "I have no place to store my clips" isn't as constructive as asking "Isn't there a drawer or cabinet somewhere we can use for tearsheets?" You never know where space might be found.
  • Sometimes, you need to ask repeatedly. I once wrote memos and begged and whined for more than a year until a position was created that was both suited to my interests at the time and filled a major gap in the news operation. I think things worked out just because I just kept hammering at the issue.

  • * * *
    Thought for the new year: I hope my letter writer and all faithful readers take a minute to not only take stock of the annoyances, and brainstorm solutions, but also account for the virtues of doing what we do. Remember, this gig beats flipping burgers at Big Boy, right?

    Proceed to next column: When designers and bosses disagree on how to enter contests

    Back to top of page




    Web posted: Dec. 14, 2000.
    design@ronreason.com