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ARE YOU MARKETING YOUR NEWSPAPER EFFECTIVELY? Via house ads, direct mail, television or billboard, you have important messages to convey to your readers and advertisers about why you do what you do. Quick "buzz" campaigns can get your brand, your logo, and a quick exciting positioning message out into the community. Detailed campaigns with more text extol the virtues of a relaunch, the successes of your advertising opportunities, and your reach into the community. Shown here are just brief excerpts from campaigns I have created for redesign clients, each ranging from 12 to 36 pieces. Included are pre-launch, launch and post-launch promotions for redesigns, billboard campaigns, and market kits. All materials are highlights of a proprietary presentation on creative solutions for newspaper marketing and branding. Each solution is protected under the copyright of the client newspaper. For more thoughts on newspaper marketing, visit this blog entry. To inquire about your marketing and advertising needs, feel free to email me at anytime. RELATED BLOG POSTS: "Save the newspapers" ad campaign: Marketing gurus respond Tribune doubletruck delivers "community report" Does your newspaper's marketing suck? Probably | ||||
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