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Why have top news organizations (as well as many smaller titles) worldwide hired me for startup designs, relaunches, marketing campaigns, and newsroom training programs? It's simple. I understand news design from a content standpoint. I brainstorm ideas to generate new revenue streams. I train and inspire teams of journalists, artists, technicians, managers and ad reps to work together to produced converged news and advertising products, efficiently and creatively. Though trained as a writer and editor, I have 20 years of unique experience in news editing, design and consulting. All of my projects are collaborative with your team, and I transition quickly from the newsroom to the boardroom, from the art department to the ad department. Previously I served for five years as Director of Visual Journalism and faculty member at The Poynter Institute for Media Studies, in charge of professional development programs, publishing and research related to news design, graphics, photojournalism and art direction. There I have remained affiliated as Poynter Fellow. Previously I was an editor and designer at the St. Petersburg (now Tampa Bay) Times, and taught at the University of South Florida in Tampa and at the Ringling College of Art and Design in Sarasota. I have spoken frequently for groups such as the Society for News Design. Currently I am on the advisory boards to the School of Journalism at Indiana University and at Columbia College Chicago, and to Intuit: The Center for Intuitive and Outsider Art. I am based in Chicago and travel to clients as needed. For more specifics about my background, see below, or visit my Linked In profile. You can also follow me on Twitter or be kept abreast of industry news of interest at my Facebook page.

What's it like to work with a design consultant? Here's an independent view: Association Media & Publishing interviewed one of my recent clients at length: "We needed a design dictated by content, one that would break through the publication clutter on readers' desks. And that is what Ron delivered." (Read the complete interview.) 

For inquiries about design solutions, management consulting, or training, 
or for a list of references, email me at ron@ronreason.com


Poynter Institute for Media Studies: I have served since 2000 as a Faculty Affiliate, teaching in various seminars each year. Visit the Poynter web site or ask me for more information. Previously, as a fulltime faculty member and Poynter's Director of Visual Journalism from 1994 to 1999, I supervised and taught in professional training programs for newspaper and web design, graphics, illustration, typography, photography and leadership. I also published, conducted industry outreach, and researched visual journalism issues, and taught in management, writing and editing, and ethics courses as well.

University of South Florida (Tampa, Fla.): instructor, department of mass communications. Taught newspaper and publication editing and design, 1987-1989

Ringling College of Art and Design (Sarasota, Fla.): instructor, department of graphic and interactive design. Taught typography and advanced graphic design studio courses, 1989-1991


Redesigns. I have worked as a consultant for numerous newspaper companies, with current or past clients including the Chicago Reader, The Dallas Morning News, Orlando Sentinel, The Harvard Crimson, Boston Herald and many more. Link here to a complete list of newspaper redesign clients and case studies. Also visit my blog where you will find a variety of essays and case studies on newspaper redesign and relaunch. Email me for references or additional samples.

Newsroom Training. I provide custom management consulting and on-site staff development programs including slide presentations, group and one-on-one critiques, workshop discussions, hands-on exercises, and individual leadership development counseling. Training and management consulting clients have included small U.S. papers as well as the largest newspapers in Brazil, Denmark and Singapore. Link here to a list of newspaper training clients and an outline of topics addressed.

I also have been an invited speaker to journalism institutes in Denmark, Iceland, Germany and Russia, and to universities including my alma mater, Indiana University- Bloomington, for whom I co-directed a Knight Foundation weeklong workshop of faculty and grad student development. I also currently serve on the alumni advisory board to journalism Dean Brad Hamm. To inquire about availability for speaking engagements or other workshops, email me here.


St. Petersburg Times: 1985-1994, various positions including design director, page one design editor, regional news editor, copyeditor. This paper is regularly ranked among the best and most progressive newspapers in the U.S.

Washington Post: Dow Jones Newspaper Fund editing fellowship on the National Desk


Indiana University-Bloomington: Bachelor's degree in Journalism.

In 2008, I was appointed to the Alumni Advisory Board to the Dean of the School of Journalism, and since then have visited twice yearly to advise Dean Brad Hamm on the evolution of the program.

"Ron is a creative, thoughtful, detail-oriented designer who possesses one of the quickest minds I have ever worked with. Whether he was minutes from a pressure-packed late-night deadline or was working on something that required long-term project management, Ron always maintained a sense of calm and purpose that made working with him a pleasure. He's a wonderful teacher as well. And he's an innovator who was (and is) often ahead of trends. I still to this day look to him for inspiration and guidance when I'm in need of a creative fix." [Anne Glover, Digital Content Manager, St. Petersburg Times]


click here or email ron@ronreason.com

Please inquire.


Updated: February 2013

Questions about news design? Email me here.