The Art of the Simple Idea: Solution to Challenge No. 1


The illustration/page design at right is by Rena Sokolow, deputy design director for the Boston Globe. The art plays off the notion of raising one's hand to volunteer, and pinstripes indicate business. Rena says communicating with the section editor and playing the art off the headline were critical elements in the process. (The page appeared during April's hype about National Volunteer Month.)