Design With Reason: Design and Editing Training Programs
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WHY CONSIDER MANAGEMENT OR STAFF TRAINING?

Sharpened thinking. Better teamwork and planning. Improved morale. Smarter use of limited resources. All are good reasons to consider an in-house workshop to sharpen design and editing skills. Newsroom training not only helps the folks in the trenches, it inspires art directors, editors and even publishers to think more clearly about their own coaching, critiquing, teaching and leading of the staffs - all important components of successful papers. A good training program will strive to do the following: Help focus the strategy for the entire news operation, and within that, the mission for design. Share "recipes for success" from other top papers where visual thinking, collaboration and planning are a key part of the culture. Develop a common dialogue where the staff explores ways to make the leap from "good" to "excellent." Boost the visual thinking skills of staffers who frankly, may have received an excellent J-school education but who lack the vast knowledge in graphic design training that really is needed to make a newspaper's design "click." To learn six reasons to consider on-site skills training, click here. To review a variety of training topics and the news organizations that have benefitted from them, read below. As always, feel free to email me for more information.

SAMPLER OF WORKSHOP TOPICS
I HAVE CREATED


Following are titles of workshops I have presented to groups including client news organizations, the Poynter Institute, universities and journalism groups. Presentations are customized to include the work of client papers, and combine slide presentations, analysis, group discussion and hands-on exercises created to elevate the skills of those attending. Titles include:

Design Topics

"Alternative story forms: Chunky text and beyond"

"Packaging print and web for the converged newsroom"

"Front page promos that tell, compel, and SELL"

"Innovations in Advertising Placement, Design, and Sales Strategies"

"Design and editing for news pages" (basic and advanced)

"Design and editing for features pages" (basic and advanced)

"The redesign process - what the newsroom can expect" (related link)

"Visual thinking for writers and editors" (related link)

"Information graphics: planning, reporting and execution"

"How typography works"

"Type, design, color and graphics for copy editors" (related link)

"Headline writing and typographic display"

"At-a-glance boxes, breakouts and other points of entry: Layering the news"

"Design on deadline"

"Custom design critique - dissecting your pages and process"

Leadership/Teamwork Topics

"Coaching, critiquing, and leading the visual staff" (related link)

"Teamwork, collaboration and integration throughout the newsroom"

"Defining your publication's values - and the strategies to get there"

"Sharpening the planning process - forms, meetings, mindsets, and other tools" (sample planning form link)

"Designer/photographer relationships"

"Integrating design from print to web"

"Planning and presentation for long-term projects"

"Visual leadership and team-building" (retreat workshops)

"New content brainstorming and re-thinking the newspaper"

Creativity

"Creativity, art direction, and visual problem solving" (a hands-on workshop and conversation)

"The art of the simple idea" (review of engaging visual solutions from a variety of media) (related link)

"Making something from nothing" (Can you make a page sing with "just a mug shot?" Of course!)

"Advanced and illustrative typography"

PARTIAL LIST OF TRAINING CLIENTS

Extensive staff training is an important part of my redesign work. In addition to training provided to all of my full redesign clients, I have been commissioned to conduct training in newsrooms small and large, including the following:

Atlanta Journal-Constitution
Infoworld
St. Petersburg Times
Dallas Morning News
Des Moines Register
Straits Times (Singapore Press Holdings, Singapore)
New Paper (Singapore Press Holdings, Singapore)
The Business Times (Singapore Press Holdings, Singapore)
Seattle Post-Intelligencer
Jyllands-Posten, Aarhus, Denmark
Folha de S. Paulo, S�o Paulo, Brazil
The Baltimore Sun
Wisconsin State Journal
South Bend (IN) Tribune
Von Holtzbrinck Newspaper Group (Konstanz, Germany)
Sound Publishing Group, Puget Sound, Wash.
Racine (Wis.) Journal-Times and Lee Newspapers staffs
Chicago Sun-Times
Howard Newspapers
Mobile (Ala.) Register
WORK WITH MEDIA ORGANIZATIONS

In addition to ongoing work with the Poynter Institute, I have been an invited speaker to universities, news organizations and other groups for more than 20 years. These include the following:

Indiana University School of Journalism, Alumni Advisory Board to the Dean (current).

Dow Jones Newspaper Fund Training Program, invited speaker, May 2008 (Temple University - Philadelphia).

Ball State University, visiting lecturer.

Russian Press Federation, keynote speaker (three sessions), annual design conference, Moscow.

American Press Institute, design workshop. Topic: "Innovations in Newspaper Design and Editing."

Inland Press Association annual editors' symposium. Workshop topic: "Newspaper Design and Packaging: What's New?"

SND Quick Course, Ottawa. Topics: "Visions of a Newsroom" and "Lessons from Redesigns"

National Newspaper Publishers Association conference, Dallas

"Design, Graphics and Visual Thinking." Custom three-day workshop for Prenttknistofnun Graphic Arts Institute, Reykjavik, Iceland.

"Three Designs for Three Cities." Featured presentation for the Society for News Design international design conference, Minneapolis.

Folio Show: Midwest Conference (for magazine designers)

Illinois College Press Association.

Indiana University-Bloomington, School of Journalism. Co-directed annual faculty development week under a Knight Foundation grant. Topic: teaching visual literacy and developing visual thinking in the newsroom.

College Media Advisers/Associated Collegiate Press.

Association of Travel Editors and Writers.

Society of Food Editors and Writers.

Society of News Design annual conference. Panel discussion on "branding the newspaper."

DjE Training Institute, "Creativity and Content: Workshop for Sub-Editors." (Aarhus, Denmark)

Society for News Design-Scandinavia convention. Three sessions: Keynote address, "The Art of the Simple Idea," plus "What Makes a Good Designer?" and "Redesigning Smaller Papers." (Oslo, Norway)

Society of American Business Editors and Writers, "Design, Graphics, Packaging and Teamwork for Business Sections." (Orange County, Calif.)

National Writers Workshop, "Visual Thinking for Writers and Editors." (Orange County, Calif.)

SND Quick Course - St. Petersburg, conference co-director and presenter, "Art of the Simple Idea" and "Newspaper Redesigns."

Alaska Press Club

Society for News Design, "Art of the Simple Idea"

Society for News Design, "Typography - Basic and Advanced"

NLGJA

AEJMC. Topic: Teaching Online Design.

ASNE. Topic: Poynter/ASNE Copy Editing Project.

Kentucky Copy Editors Conference

College Media Advisers

NABJ

Travel Writers and Editors Conference

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Updated: September 2008

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