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RETHINKING THE WEB: NAVIGATION AND UTILITY TO TELL, SELL, COMPEL!
User experience - that's the cornerstone of an effective web site, so much so that I've veered away from using the word "design" much when talking about online projects. It's all about utility, navigation, and experience - can I find what I want, quickly, logically? Does EVERYTHING speed the user through - typeface selection and hierarchy, color scheme, page architecture? Does NOTHING get in the way - no bells, whistles, rules, bullets, shadowed type? How is content balanced with the navigational menus and tools? To my web projects I bring my journalistic background - what's the story, how do we tell it? And I bring my marketing and branding interests - what's the product, how do we sell it, how do we reinforce print or other collateral offerings? And ultimately, what's the experience - how do we COMPEL the user to return? I work on web projects on two levels: first is primarily a "look and feel" approach where I visualize the pages and the user experience, then turn over the mechanics (the "under the hood" stuff) to your in-house team. Second is where I bring a tech partner into the game, and we marry my design/branding/utility expertise with their technical know-how to get the job done. But as with my print work, project strategy is customized to your needs. Interested in learning more about a free critique of your web site, or would you like other info about online approach? Feelfree to email me at anytime.
CASE STUDY - EMIRATES POST HIERARCHY:|
For my newspaper client Emirates Evening Post, I created a design that built on the strengths of the print brand identity but expanded to create online communities among the Indian expat readership of Dubai:
For composer Lesley Spencer, I designed a promotional site with news, music samples, archives and more:
For this contemporary art gallery and nonprofit, I created a marketing presence as well as online community:
The gallery site also features quick and easy photo slide shows using java code:
A promotional site for a documentary about the Leukemia & Lymphoma Society promotes the film while informing patients and caregivers about support services:
Site design for the Hispanic News Agency creates a simple but packed home page for news, services, blogs, video and more:
Negocios Now is a Hispanic business weekly in Chicago that wanted a deep presence for its home page, shown below: